[Name of Service] is currently unavailable due to [primary reason].
[Description of impact of outage - how customers are affected or what the
symptoms would be on their end.]
[Specific steps being taken to fix the problem, or "CITES staff are working to
resolve the problem"]. ["We expect the service to be available again by xx:xx
am/pm", or similar time estimate].
Somebody is obviously doing it wrong.
